Dear business relation,
In my message dated March 31 last, I informed you about HZPC’s decision to end the business activities of Solentum B.V. as of May 1, 2021.
In the same message, I mentioned to you that we were talking with other companies to continue one or more of Solentum B.V.’s products and services. Therefore, we are pleased to inform you that the company Pessl Instruments GmbH will continue the SolGrader and SolAntenna activities of Solentum B.V. Pessl Instruments located in the town of Weiz, Austria, is a well-known company to many of you. Founded in 1984 by current CEO Gottfried Pessl, Pessl Instruments, with their 36 years of experience, is a pioneer in digitalization in the agricultural world. The company has offices in the United States, Brazil, Ukraine, France, Spain, Turkey, South Africa, Portugal and Poland and does business with customers in over 80 countries.
Since 2019, Solentum B.V. and Pessl Instruments have already been working together, with both parties promoting and selling each other’s products. The acquisition of the Solentum products SolGrader and SolAntenna will take place in the coming period. Solentum’s current managing director Egbert Bakker is making the move to Pessl. As Product-Sales Manager he will be responsible for the market in the BeNeLux and Northern Europe. Egbert will also remain product specialist for the Solentum products.
As HZPC we are very pleased with this agreement from different points of view. The most important is the guaranteed continuity of the Solentum products SolAntenna and SolGrader with SolPlatform, so that the existing customers can continue to use these products without problems. Also important are Pessl Instruments’ reputation and international coverage and presence. Finally, in their more than 36 years of existence, Pessl Instruments has continuously proven to be a company with research and development in both hardware and software products for multiple industries (https://metos.at). Thus, Pessl will also continue to work on innovations and improvements to make the existing products of Solentum future-proof and applicable to your needs.
These modifications and improvements will take place immediately upon acquisition of the SolAntenna and SolGrader with SolPlatform. This means that for the coming season, until June 2022, the agreements and support will continue as you are used to from Solentum B.V.. In the course of next season (2022) Pessl Instruments will inform you further about the planned changes towards the future.
This means that your current or new service contract with Solentum B.V. will be transferred to Pessl Instruments. Pessl will support you for the coming season with similar rates as you have now agreed with Solentum B.V.. If you do not want this and therefore do not want to continue the current contract, please let us know before May 7, 2021, so that we will dissolve the contract. This is because the Solentum B.V. activities will be ended on June 1, 2021.
In the month of May the company Pessl will contact you. In the meantime, you can just use the existing SolAntenna and SolGrader products.
I hope that we have provided you with sufficient information.
If you have any questions, please contact us at any time.
Questions or more information
Dear business relation,
I would like to inform you that we as HZPC company have decided to terminate the business activities of Solentum B.V. from 1 May 2021.
The main reason for this decision is the lagging financial development of Solentum B.V. Without a doubt as HZPC we see and realize the increasing importance of digital data within the agriculture business. At the same time, we also note that the acceptance and use of digital products are developing at a slower pace in our sector compared to others. We see this clearly reflected in the sales figures of Solentum. These lag behind compared to what we forecasted. At the moment we do not see enough movement in this forecast to be able to operate successfully and to establish a financially healthy company
In the past six months, we have had several meetings with partners in and outside the agricultural business chain with as aim of financially participating in Solentum B.V. And although there is no doubt about the development towards a more digitized agricultural world, for all those companies, joint financial participation in Solentum B.V. is a step too far.
The consequences of our decision to terminate the Solentum B.V. activities as per 1st of May 2021, that means from that date onwards, the Solentum colleagues are no longer going to be available for questions and support.
Without any guarantee of success, I can inform you that we are still in talks with a few companies taking over one or more products and services from Solentum B.V. and so that we can continue the support of the Solentum products towards you. We hope to inform you soon whether or not this ends up in a successful continuation.
Also, I would like to express my thanks to the Solentum team. As HZPC we are proud of their commitment and dedication to the development and marketing of the Solentum products and services. In the various contacts with you, they have always presented themselves in an open and customer worthy way by showing their responsibility in good and less good moments. In addition, an enormous amount of valuable knowledge and expertise has been built up, which will certainly not be lost and will help HZPC in the future of digitalization.
If you have any questions or comments as a result of this message, please do not hesitate to contact me. I will then try to answer all your questions as carefully as possible.
With kind regards
HZPC Holding B.V.
|T +31 513 – 48 98 35|
|M +31 6 – 23 36 85 76|